內飾設計的造型語言
就像外觀設計，汽車內飾設計語言變得更簡單且更誘人(個人認為未必是變得比較簡單，更豐富的造型曲面有時候是較為複雜一些)。Chrysler 700C(老實說我看不出來@@)和Lexus LF-LC類似水流般的造型宛如從容地圍繞在乘客的四周流動著，整個座艙設計將主題從駕駛操作空間延伸至門飾板造型。IP的造型設計具有清晰的稜線且融合著較大的曲面和R角，而設計的重點通常還是著重在最接近駕駛側的周圍。

色彩材料設計

在美國，高質感是一個關鍵的賣點，因此強調精心設計的內飾設計顯然是底特律車廠製造商們的重點。不僅車縫線設計已經從座椅延伸到IP的細節處理上，增加軟襯料的裱裝式樣也再次出現在座椅的設計上來刻劃內飾的舒適和豪華感，多層次的材料運用在許多車款上都能看見，還有Mercedes的混合皮革設計(incorporating leather designs)已經能夠仿製出高品質行李箱和手提包的質感了。而最流行的內飾色彩無疑是具有明暗對比強烈的褐色系(chocolate brown)搭配設計。

另一項值得一提的趨勢是，以往在內飾設計常見的材質設計，開始延伸運用到外觀造型部件的細節上，反之，內飾也有越來越多的高光澤的黑色鋼琴鏡面塑料，或是以往使用在外觀上具有高光反射的面料質感，也帶進了內飾裡頭，在愈具前瞻性的概念車款上愈是顯而易見，Toyota NS4和Smart for US都是很明顯的例子。這是應該是因為受到越來越多消費電子產品的硬質、光滑的表面處理設計所影響。

科技運用
愈來愈多車款像Tesla Model S和Ford Fusion都設置了大的觸控螢幕並盡可能地減少實體按鈕的設計。多數的車廠則是專注在包含許多數位介面設計的儀表顯示上，以及減少會讓駕駛分心的抬頭顯示投影技術和語音控制系統。包括Cadillac ATS和Dodge Dart分別都展示了可針對駕駛習性或駕駛模式重新被配置的儀表顯示裝置，相當亮眼。

或許對某些駕駛者來說，車上越來越多的科技運用不見得是好事，然而重點除了科技技術之外，產品的設計或是設計師的加持，更成為了車廠行銷的重要因素。我們看到現代汽車在展覽會場大方展示了從BMW延攬而來的新任總監Chris Chapman就是一個很好的例子。現在，設計師的角色在超過大多數車廠的新車款的開發過程中成為不可或缺的一環，因為在現今的市場上兜售創意，成為為消費者解決問題的』go-to』 people，已成為研發新車款的重要任務。

設計導向的產品在展覽會場上無處不見，顯然越來越多的車廠已從經濟危機的餘波中掙脫而出。不過，雖然危機可能已經過去，但仍有許多需要努力。一些品牌顯然仍舊屹立不搖，然而我們也期待他們在日後的日內瓦車展中能夠用甚麼樣更驚人的設計將汽車推向更未來的境界展現更多的可能性。

原文擷錄 CardesignNews…

Interior Trends

It was noticeable how few concepts in Detroit had complete interiors or were closed-off to viewing. But there are several interior trends making headway. The clear push for technological differentiation is one of the biggest stories, although for the full picture you needed to head to CES. But full adoption of user interface and connectivity is spreading throughout vehicles of all levels, entry-level to premium. Interior form language is being toned-down in line with that of the exteriors, as craftsmanship and high quality dictate simplified and more controllable designs and materials.

Interior Form language
Much like exterior design, vehicle interiors are becoming simpler and more inviting. The flowing forms in the Chrysler 700C and the Lexus LF-LC imitate water, calmly moving around the occupants, while many cabins allow surfaces and lines to continue onto the door panels. Instrument panels are featuring crisp edges with larger blends and radii, especially on surfaces closest to the occupants.

Materials 
With higher quality becoming a key selling point for US carmakers, an emphasis on well-crafted interiors was evident in Detroit. Stitching is spreading onto instrument panels, while quilting is making a return to seating to depict both comfort and luxury. The layering of materials is being used in several vehicles, with Mercedes incorporating leather designs that mimic high-quality luggage and handbags. The most popular color was undoubtedly chocolate brown, with high contrast between light and dark.

And one trend that started on the interior is escaping onto the outside of the car, piano black plastic now bringing its high gloss to exterior detailing. In fact, the more forward-reaching the concept vehicle, the more glossy materials were found inside and out, like the Toyota NS4 and the Smart For-US. This is a direct result of hard, glossy surface materials appearing more and more on consumer electronics such as mobile phones and televisions.

Technology

Many vehicles, like the Tesla Model S and Ford Fusion are incorporating larger touch screens and minimizing usage of buttons. Other OEMs are focusing on containing the majority of the digital interface in the clusters (Cadillac) and reducing driver distraction away from the road with heads-up displays and voice activation (Audi). Both Cadillac’s ATS and the Dodge Dart showed reconfigurable visuals geared towards the different driving modes (and perhaps the driver’s preferences).

It might not all be good news, but at the center of the positive story is design and the designer. It was interesting to see Hyundai for instance, parade its new head of the Irvine studio, Chris Chapman, on stage during its press conference. This year, more than most, the designer was an influential piece in the puzzle, with OEMs touting their creatives as the 『go-to』 people when it comes to the development of new vehicles.

Design-led products were clear to see here, as more vehicles break free of the fallout from the economic meltdown. But while the worse may be over, there is still much to grapple with. Some brands are clearly still consolidating and it will be interesting to see whether Geneva exhibits greater evidence of designs that push the boundaries of what a vehicle can be.

這很難相信是會發生在亞洲人的企業，廣告本身也是，讓人不得不對可惡的韓國企業刮目相看，難怪車越賣越好。damn ><!

柔和的形式及圖案設計
一些大廠在新的車款中表現出更多有機形態的造型語言(organic form languages)，在近幾年來越來越是明顯。這不外乎是造型形態在「有機」與「幾何」間週期性地交替和過度，我們可以透過這個汽車工業百年來車型的改變而觀察得到。在這次車展中最明顯的例子是Dodge Dart，他放棄了前一代車型Caliber棱角分明的硬朗設計，而是以相當柔軟的型態來設計車頭造型，也和大家一樣開始將大​​燈融入前方水箱罩而形成一個大塊黑色的前臉圖案。不過這相對於Dodge車型一直以來給人的印象，似乎有點太”軟”了一些。

張力的線條
無論是在圖案設計或是整體型態上，經過控制且更具張力的線條已經更加明顯地用來詮釋高級車款。這樣的設計手法據說應該是Mercedes-Benz在十多年前首次展現，而奧迪則在過去的五年來成為箇中高手，(個人認為BMW的影響較大，且是堪稱為真正的箇中高手)，應該算是英雄所見略同。我們同樣可以在Ford New 2013 Fusion的設計上看到類似的造型手法，所謂Kinetic 2.0的設計語言將車側肩線強勁地從前方造型一路貫穿到車後方。最新一代的Honda Accord同樣也在其肩線上出現了類似的特徵。像這樣一路貫穿車身的造型線條，宛如直接將草圖設計強勁的筆觸完整保留呈現在車身設計上(個人認為這種拉長車身的視覺手法其實算不上新鮮)。另外，Cadillac ATS和Lincoln MKZ的概念車款，則是更加善於利用輪廓來設計一個更優雅、更流線的視覺效果。

更著重於曲面變化
另一個更明顯的趨勢是更加地著重於曲面造型的變化與自由度，來呈現更具雕塑感的車身造型。例如Lexus LF –LC Concept所展現的微妙細膩的立體造型，融合著張力的曲線和波浪起伏的曲面，彼此間疊合消長，特別是圍繞在前燈、氣壩、進氣口以及後方保桿周圍的造型，利用凸凹曲面的結合變化展現精彩豐富的光影變化。BMW 設計總監Van Hooydonk在車展中對LF–LC Concept相當讚賞，他說道 “It’s wild, certainly not the Lexus we’ve known before” “But when the Japanese go wild they are totally in control. Unlike others who can go too far. Of course you can always question whether it needs all the jewellery, but the craftsmanship is very good.”

而Acura NSX則是呈現了絕然不同的設計手法，利用較大且較平坦一致的曲面搭配豐富的層次變化的細節造型來設計主車身曲面，不僅修飾了大曲面可能造成的視覺過重感，同時也創造了更強的視覺印象(個人認為部分造型細節包括前臉圖案，似乎略顯破碎猙獰，與整體乾淨的主題不那麼搭調)。

原文擷錄 CardesignNews…

Exterior Trends
Recently the trend has been towards softer forms, more purposeful lines, and emphasis on large and clean surfaces instead of narrow ribbons. The designs are, for the most part, becoming more toned-down and controlled as vehicle surfaces become secondary to stance and overall shape, which were shown in great variety in Detroit.

Softer Forms & Graphics
Several of the OEMs showed more organic form languages, a clear change of tack from the path the industry was taking just a couple of years ago. It’s a classic case of the cyclical transition from hard to soft forms (and vice-versa) that the industry has undergone for decades. The Dodge Dart, for instance, eschews the angular design of its Caliber predecessor in favor of a softer front fascia that seems to melt the headlamp and grille graphics into one piano-black canvas. Its surfacing is similarly – perhaps too – soft.

Taut lines
Controlled, taut lines – both in graphic break-up and in form development – has come to signify premium-ness. It’s a direction that Mercedes-Benz first approached nearly a decade ago and Audi has since become the master of over the past 5 years. As expected, this is filtering down through the industry to those aspiring to join the elite. And so the new 2013 Fusion, which takes on more of Ford’s Kinetic 2.0 design language displays lines pulled aggressively from the front to the rear. The Honda Accord displayed a similar trait in its shoulder line. It’s a very sketch-like direction, with long controlled strokes along the body. The Cadillac ATS and the Lincoln MKZ concept utilize the theme in their silhouettes for a more elegant, streamlined appearance.

Attention to surfacing
Another emergent trend is the extra attention being given to surface development, resulting in more sculptural vehicles such as the Lexus LF-LC concept. It exercises exquisite surface modeling by mixing undulating forms with tight lines that taper and fold into each other, particularly around its lamps, exhausts and air intakes. The combination of convex and concave surfaces catches highlights and reflections for increased drama. Acura’s NSX concept takes a different approach by incorporating larger, flatter surfaces along the body that layer over each other, creating visual strength without excessive visual weight.

A third said they would often just resort to a quick wave instead of saying ‘thank you’. And 77 per cent said that any of the words used to say thanks were irrelevant, believing a pleasant gesture works just as well. The poll of 3,000 people was carried out by the online gift store Me to You.

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