Hyundai Design USA

Two official videos that give some insights on the activities of the Hyundai Design Center for North America and on the design of the 2011 Sonata.

The first video is a short behind of the scenes on the design process at the company’s Design Center for North America, with comments by Design Managers Andre Hudson and Osamu Shikado and other designers and modelers.

The second video includes commentaries by Hudson and Shikado on the design of the 2011 Sonata, and how it makes use of the “Fluidic Sculpture” surface language.

The last clip, released in 2009, includes an interview with former Hyundai Chief Designer Joel Piaskowski  – who moved to Ford in 2010 – and a presentation of the Irvine-based design studio.