Self driving cars will change how we use and finance our private mobility. Most of people will rather share a car, than own one. This shared, generic, autonomous vehicles will require a flagship car that can still represent the BMW brand values in a world of uniformity.
Autonomous driving will not only change how cars look, and how they are used, it will also change our activities in the car. BMW has always been standing for dynamics, premium and joy. How can we still generate the same feeling, when we are not driving the car ourself anymore? What are the BMW joy moments going to be in 2030?
Design Team: Philipp Fromme, Daniel Brunsteiner, Florian Howecker