比起這台概念車Peugeot e-Legend Concept，我更想介紹它的設計師，Nicolas Brissonneau，讓我相當崇拜也學習很多的設計師。在他身上我看見最心中最優秀設計師的樣子，到現在還沒有人可取代。跟他短短一個月的交流，讓我對自己的目標和理想，似乎多了一點肯定、認同和向前的勇氣。他就是我說過的那種熱愛、享受生活、堅持踏實、可靠、熱於助人又充滿靈活性的優秀設計師。
我跟他第一次見面是2016年初，在PSA總部ADN巴黎設計中心，我被派到總部準備進行項目交接，同時也是總監讓我有個機會到巴黎總部認識認識同事，順便增廣見聞理解總部工作流程。他就是那個準備交接的項目的lead designer，在PSA Peugeot外飾設計團隊裡，他是唯三的Master Designer之一。除了那些design manager 之外，是外飾團隊中相對資深的靈魂人物，在peugeot 已經將近25年了。然而，我到總部見到他之前，我以為他是一位比我年輕的設計師，因為我們在上海經常能看到總部發過來的一些項目草圖，其中就有不少屬名Nico的草圖提案，設計新穎，技法洗鍊卻又多變灑脫。同事說他超級厲害，我看這那樣的技法和設計表達，估計是個年輕有才的天才型設計師。直到在總部見面知道他的大名之後，著實內心嚇了一跳還故作鎮定。挖擦! 這位前輩的圖畫得比我還前衛還大膽啊! 真是令人汗顏。
Of course, you have to enjoy this thing, keep your passion with that, don’t stop sketching, and…. learn from young guys. They are amazing!
這次意外在網路上搜尋到一個訪問他的文章，內容談到他對設計的想法看法，以及一些他的經歷過往，一同與他最新設計的概念車 Peugeot e-Legend Concept (2010 Peugeot SR1 Concept 也是他做的外飾設計 )讓我們好舔一下螢幕，吸取精華! enjoy!
“It’s fantastic for us to be able to go to the public with very strong, very identity-based proposals. “
“For this study – which gave birth to the e-LEGEND concept – we had a completely different approach to that of a traditional concept car.
We still use it as a laboratory but here we worked to sign a vehicle that is inspired by an icon, the Peugeot 504 coupe .
The Peugeot e-LEGEND has incredible proportions, slender flanks like those of a cat, a bounding, athletic look. She has a nervous stern.
These are immutable codes, the DNA borrowed from our history. These are very elegant proportions. “
Nicolas Brissonneau is now responsible for the ‘exter’ Peugeot design and is the author of the exterior design of e-LEGEND.
“I coach different projects in exterior design and I am the designer in charge of exterior design for this concept e-LEGEND. It turns out that I took over the place of outdoor designer for e-LEGEND because this car carries in it extremely Peugeot codes, a bit identical to what we had produced with the concept car SR1 inspired by the coupe 406.
It is obvious that our past helps us to envision our future by reinventing itself each time.
My job is quite transversal within the Peugeot design and, with Gilles Vidal and Matthias Hossann – the head of the concept cars of the brand (below with Nicolas Brissonneau) – accompanied by all the creatives of the team, we participate in the construction of Peugeot’s future identity. “
Matthias Hossann on the left, responsible for Peugeot concept cars with Nicolas Brissonneau.
LINES / auto: The identity of a brand is certainly important but it ages quickly!
“The rule is usually to renew the entire range with a new identity before moving on.
It turns out that by definition, identity is renewable. The world around us is changing rapidly too, so we are not allowed to be stuck in an era.
You have to know how to reinvent yourself, to regenerate yourself! “
The concept cars help you in this process?
“We had strong periods – as with the Onyx concept car – which allowed us to reinvent ourselves. Onyx is born of a “guided" creativity, because this copper and black concept-car comes from an inspiration at the sight of an object taking up this chromatic theme.
Creativity can be guided by strong images. There are many ways to create, but overall, we start more often from the blank page, it’s instinctive.
The rest comes with experience. As for inspiring competitors, it never goes very far! “
Onyx (above) marks a break in the search for Peugeot’s identity?
“We had before concept Onyx SR1 (below) , a manifesto that anticipated the codes of the 208 appeared in 2012.
But we continue to evolve constantly as you can see with our new 508 which concretizes the themes seen on the concept-car Instinct.
It is fantastic for us to be able to go to the public with very strong, very identity proposals. “
Changing an identity is not just changing a grille or a look?
" Not necessarily. There are fundamentals that remain and remain intact over time.
This is indeed the case even if the technology evolves. The look of our products remains strong, we can almost speak with a Peugeot optics!
It’s a feline look. But it’s not just that. We also have our strong hoods, taillights with their claws.
These are constants that we evolve to accompany the evolution of technology.
The eyes of cars are no longer their optics. Because optics, especially on e-LEGEND, now include some of the technology of driving aids. “
Yet we find clearly the look of the 504 coupe on the concept e-LEGEND!
“We have worked a lot of the lenses of the concept, and his look embeds some of the ADAS.
The work remains effectively inspired by the 504 coupe.
We could have gone further but we would have moved away from the desired celebration for the 504. “
The Peugeot e-LEGEND is based above all on the famous balance of the masses!
“In Peugeot design, we have always had the proportions as the basis for our work.
We try to refine them as long as possible and further in the project. “
That’s why Peugeot works a lot with polystyrene?
“Yes, we can work very fast with this material, we can give birth to incredible, perfect masses.
But we also use virtual reality to validate large masses before milling the scale model. “
But “read" a mass of polystyrene, it’s complicated?
" Not exactly ! I usually say that if we like it, polystyrene makes you feel good!
As a designer, we like to shape our ideas right from the beginning of the program.
In the past, we made small models as well as scale 1 polystyrene models.
I remember when I arrived at Peugeot in 1993, it was the beginnings of 3D and this technique was and remains very effective.
The work with the clay also allows us to find subtlety and virtuosity in the form language. “
Work of the polystyrene volume of the project of the 205 (1983) photographed in 1978 on the terrace of La Garenne-Colombes with Gérard Welter.
Nicolas Brissonneau and Peugeot, it’s a long story?
“I have always worked for Peugeot since my arrival in 1993.
I left the National School of Applied Arts and Crafts (ENSAAMA) – Jean-Pierre Ploué but also Thierry Metroz are from this seraglio – a school where we were trained to a multitude of works , except automobile.
I personally learned my job as a designer with Gérard Welter ,who was then responsible for exterior design alongside Paul Bracq who managed the interior design.
During the study of the RC Hybrid concept car of 2008, from left to right: Nicolas Brissonneau at the time designer research phase advance, Neil Simpson the interior designer of the concept, Boris Reinmöller designer ‘exter’ and Bertrand Dantec thenresponsible for studio 2 and today design manager of the new DS3 Crossback.
Tell us about the atmosphere at the Peugeot style center then located at Garenne Colombes.
“The decor is a building facing a cemetery.
A building renovated at the time because it had been damaged by the explosion of the EDF power plant facing it!
We had a terrace at the top where we presented our models and our offices were below.
I arrive there at a sacred time. There was the 306 Maxi, the treble of the 905 of Le Mans and, on the series side, the 406!(below)
You dive directly into the big bath!
“I arrived there very young, first in training. I had to understand the job, to be a force of proposition too.
At first, of course, we help more than we propose. But I was very lucky. I was offered a place in design the year I passed my BTS, at 19 years old.
I had the opportunity to join the team or continue my studies and to make my decision, I was left fifteen days.
I did not think long because I wanted to learn the job. After my internship, I integrated the design for good! “
Without going for an old nostalgic, it was a different era?
“We were doing everything more traditional than today.
But at the same time, we had more time to design because there were of course fewer projects.
It was very interesting and especially exciting! “
Model presentation of the 407 project in January 1999, almost twenty years ago …
What is your first creation at Peugeot?
“My first ‘competition’ with the teams concerned the 607. It allowed me to dive into the big bath with the experienced designers of the moment!
After I had the chance to be chosen for the study of a concept-car ‘306 hunting station’, it was my first realization at Peugeot.
And then there were the concept cars RC Pique and Carreau (below) , berlinettes wanted by Gerard Welter, an incredible moment when we were able to board the circuit of Mortefontaine! And then I realized a lot “in advance of phase" especially for the projects 3008 or 208, and worked on the new identity of the beginning of 2010 with the concept SR1. “
A dream career start!
“To be perfectly honest, I’m giving you the period when we are designing logos and monograms!
I realized that of the 406 coupe. But more seriously, it is important to go through these stages. Because you learn harmony, aesthetics, dynamism on a detail that is of great importance. It’s very formative! “
“After all these experiences, I was named ‘Master’.
With us, we organize ourselves according to experience and management so that we can share the experience and passion of our youngest guests.
This is what is fantastic here, the optimized team – 10 to 12 designers rich of many nationalities – is very strong in terms of autonomy thanks to the support of the more ‘juniors’ by ‘seniors’ and ‘masters’ ‘! “
How to manage a young designer who is a pure creative but who does not necessarily have the culture of the brand?
" It’s not complicated. I remember that some time ago during an interview for the site of “The student", I found a word to define the trade in team: abnegation. This is not necessarily a strong word, but just.
I explain that I would not have designed the SR1 concept car as it was when I was alone.
Today, young designers entering the profession want to mark their time. They have a different approach to ours when we land at a manufacturer because they arrive at a time when the possible fields are much more open, including the interfaces “man-machine" – HMI – with all these digital plates!
It was hard to imagine that yesterday and if we had imagined it, we would have had some difficulties to integrate the technology of the time, cathode ray tubes, on board! “
The job is suddenly more exciting today than yesterday?
“For me, the job is incredibly different from yesterday, because of digitization and working methods.
On the other hand, the challenge is more fascinating than at the beginning since one passes from a stage of learning to an acquired which does not stop growing.
When we have a ‘back up’ with this experience, we can go beyond the limits in our search for something really new. “
The evolution towards which the car is moving (autonomous, possible driving prohibition, etc.) does it scare you?
“I have no fear! All the time there were differences of energy, technological evolutions and people who saw the car to go from point A to point B and others on the contrary to take pleasure in driving, with the sound of an engine, the freedom of a cabrio ….
At all times, the car has found its client. Tomorrow, we will have to offer products that are destined for this new generation of hyper-connected young people. “
e-LEGEND is electric and legitimized by the past of the brand. Are you sensitive to the birth of new electric products based on ‘classic’ cars as Jaguar proposes with the E-Type 100% electric?
“I would be the first buyer of this type of car! I really believe in it.
Interviewed by Christophe Bonnaud. Photos archives of the author and Peugeot Design.
You can see from left to right here: Jean-Pierre Ploué, PSA design boss, Matthias Hossann (concept cars manager) and Gilles Vidal, Peugeot design boss. Jean-Pierre Ploué puts his finger on an element of style that we should find on the next Peugeot: a sharp edge that dies subtly in the volume of the body.