Pforzheim 2019

汽車設計名校PF 2019年的夏季畢業展。 在這只節錄部分有youtube 影片的作品,以及特別與Lagonda品牌合作的項目。有些很有意思的設計,頂級豪華私人潛艇、扇型伸縮階梯豪華內飾,都是年輕設計學生對於所謂豪華品牌產品的理解和表達嘗試,這是世界一流學府的水準。 但我說句心裡話,整體來說今年有點退步,設計都不夠新穎…

Maximilian Thomas :
“For me it was important to create an experience that fits the Lagonda brand: an experience which is the peak of exclusivity, progressive and a little unusual. In this context, I created a scenario and vehicle for the next Bond movie villain. The vehicle is a personal submarine designed with all this in mind. The interior has large glass surfaces in the floor as well as in the ceiling of the vehicle, to offer an immersive underwater experience. The exterior is very simple and iconic with unusual surfaces treatments like negative surfaces and geometrical cuts.”

Oscar Johansson :
“The ultimate luxury vehicle needs to provide unique selling points to its owner, to provide features and a sense of occasion that no other manufacturer can match. This autonomous concept draws inspiration from stairs – its stripped back, yacht-inspired exterior can dramatically transform into a staircase where the passengers walk out through the front of the vehicle. This ensures that its owner will make the most spectacular entrance to any gala or event. Adding to this feeling of exclusivity is the interior layout, which puts the main passenger in a comfortable, laid back position in the middle of the interior, with other passengers being seated in sofas along both sides of the interior space. The vehicle features thin wooden inlays into its roof panels and interior flooring. Not only does this give atmosphere to the interior as light is scattered through, but it also provides the passengers with grip as they walk on the panels in the vehicle’s opened state – similar to a wooden deck on a yacht.”

Xu Xuanming :
”The goal of LaScala Concept is a bold yet simple one – to redefine luxury travel by challenging the status quo to create next-generation, hand-built, automotive luxury for the future exclusive segment. Luxurious experiences in the autonomous era will not be limited to inside the vehicle. How passengers enter and exit the interior will also be a highlight. Beside today’s Oscars red carpet, the passengers usually struggle to push themselves through the small aperture of limousines, especially ladies with long dresses. However, the moment when passengers step out of the car is supposed to be one of the most elegant moments, which the luxury journey ends with. For such a special occasion, a bit more drama may also contribute. This brings the idea of a ‘showcase’ system into LaScala concept. The ‘showcase’ transfers the passengers into/out of the vehicle during the most elegant movement. It was formed up with steps laid in different levels. All the steps integrated perfectly into the interior as part of the floor during the journey, and it can unfold like a paper fan after the vehicle arriving the red carpet. When the showcase hides itself up in the floor, the whole interior is a private space for the passenger – but when it is reaching the red carpet, the whole vehicle becomes part of the show. The minimalist interior design is based on the form of the Möbius loop and the Penrose stairway. The unorientable surface language greatly inspired the design of the interior to reach a stage of simplicity and pure luxury.”

Min-Joo Kim :
”What is Luxury? Time. We can feel intuitive relaxation in luxury design. I was inspired by ‘Cappuccino waves’, the most elegant, rare and unique moment in nature and expressed the ‘elegance of relaxation’, as a future design language of Lagonda. In terms of heritage, I have reinterpreted Aston Martin’s 1976 Lagonda’s wedge-style body and ‘folded paper’ detailing more elegantly. Lagonda Protagonist gives a new experience for both the driver and the audience (pedestrians). In Lagonda Protagonist, the driver (VIP) can show her/himself in a more elegant and mysterious way – even before the driver reaches the red carpet. When the driver wants to show off her/himself, the driver can move to the core of the car. The Core Interaction Display changes transparently and the driver can show off the fashion style of the day. It can be a part of the exterior design of this car. At the same time, the audience cannot see the driver’s face (in the package drawing). They can only see the luxury outfit of the driver and Protagonist, and it amplifies the curiosity of who the protagonist of that car is. I thought this mysterious luxury mood is the key of the future Lagonda’s design language.”

Pedro Arturo Ruiz Garcia :
“Starting from visualising the future brand’s attitude to influence both its perception and products, the initial/abstract shape exploration aimed to find a simple yet sharp form and surface language to express the boldness and elegance the brand is renowned for. This expressive approach finds itself mixed with a clearly lightweight set of components shaped out of deconstruction and referencing Aston Martin motorsport heritage.  It’s this mix of both a purely artistic and a reimagined technical approach that allowed the designer to bring the brand’s Design DNA to new interpretations from gestures instead of graphics to be found intricate in the form (front face and side silhouette), a somewhat subliminal way to find out this is an Aston Martin. Besides the use of both woven and forged carbon fiber with exposed colours in the technical part of the vehicle, the main body is built out of a memory alloy that would allow us to have a chrome or highly reflective finish with colour shade changing without any finish but from the material itself, helping reduce weight and add value or even personalisation. The name DB-Myth comes out of following the current Aston Martin tradition of naming its products after mythological creatures or characters, representing the highest hierarchy in this realm. A vehicle you can only drive and witness outside the autonomous cities in which driving will be a risk to society, a vehicle you will only see in the middle of nowhere, it’s a myth.”

Jichen Fang :
”The assignment for this project was to design an interior for the red-carpet events. The user we design for is Lady Gaga. As well as her musical success, Lady Gaga is also known for her various fashion styles, especially her apparels on the red carpet. She sometimes dresses very passionately, sometimes sexy or weird. The most impressive feeling I get from Lady Gaga is her asymmetrical dressing, which has a unique and high-level aesthetic. I want to bring this feeling as a concept to define my interior project to emphasise the VIP experience for Lady Gaga and to approach the aesthetics of and asymmetrical structure. The colour, trim and materials are very important for this design. The dominant material is blackwood not only because of its natural dark colour and matte surface finish and wood texture, but also the fragrant smell created by the wood itself, which will relax customers’ bodies and create a relaxed environment. I would use rose gold material combined with blackwood to create a new feeling of future luxury.”

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