NEXEN UniverCity “The Infinity Wall”

“The Infinity Wall” in Nexen’s New R&D Center Lobby in Seoul , “Nexen UniverCity”. It communicates with audiences by telling the story of Nexen Tire’s core value and management philosophy through “Story mode”, share feelings, create a highly emotionally charged atmosphere beyond the construction and interior through “Mood mode”. Weather, time, news are delivered creatively and intuitively in real-time through “Message mode”.

Flat LED display’s transformation to a new three-dimensional space were possible thanks to well-planned and creative concept along with intuitive video creation power of d’strict. d’strict announced a re-creation of Nexen UniverCity’s lobby space into a public media space that can be the talk of the town.

The demand of public media in order to attract more people’s attention is increasing, particularly where a number of people are gathering such as Hotel, Resort, Casino and office buildings. d’strict is transforming public spaces into attractive public media places through overflowing creativity.


1.Mood mode_Knock : https://youtu.be/iaogV-yBImU
2.Mood mode_Soaring : https://youtu.be/av6W7HktyT4
3.Mood mode_Combination : https://youtu.be/wwWbfW0W11Q
4.Mood mode_Climbing : https://youtu.be/2BS7WhK6Kmg

Technology support by KEASY TECHNOLOGY SHENZHEN, https://www.keasy-shenzhen.com/


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