From doing a loop-the-loop with the F-PACE to designing the I-PACE – our first all-electric vehicle – creativity is Jaguar’s lifeblood. And it has been all the way through its rich 83-year history. For the last 20 years I’ve had the privilege to lead a hugely talented team of designers who live and breathe innovation. I believe this team is fundamental to the success that Jaguar enjoys today. Here are just some of the countless lessons I’ve learned along the way.